Challenge
A margin picture that was always a month old
The business tracked margin, stock, and channel performance in a single spreadsheet updated by hand, while trade customers reordered by email. By the time the numbers were reviewed, the month was already over, and any pricing or stock problem had already cost money.

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Results
Margin visible the moment it changes, ordering handled without the back-and-forth
A live dashboard now shows margin by product and channel in real time, flagging stock risk and back orders as they happen. Trade customers order directly through a portal with approval workflows and tiered pricing, instead of an email chain.

